All proceeds from the FEARLESS Bookstore will go directly back to the Fearless Project and be used to help pay for more Fearless Project photo shoots. The photo shoots are done entirely for free by artist Jeff Sheng for the athletes who volunteer to be in them. We hope that the sales of products here can help make it possible for more athletes to have their pictures taken and for the continuation of the Fearless Project. Athletes who wish to be photographed can visit for more information.